Brand GuidelinesBrand Guidelines Marketing Services Inc. "iHonest" permits its members, partners and the media ("you") to use its name, trademarks, logos, web pages, screenshots and other brand features only in limited circumstances and as specified in these Guidelines. By using iHonest's Marks, you agree to adhere to these Guidelines and specifically to the Use Requirements and Terms below. If you have a separate agreement with iHonest that addresses use of the iHonest brand, that agreement shall govern your use of the iHonest Marks.

1. Our Trademarks

iHonest,, Marketing Services Inc., the logo, the "Verified Member" logo and the "Approved Verification Service" logo are trademarks of Marketing Services Inc. in Canada.

You should include this attribution, as applicable, with your other trademark and copyright notices.

2. Use of the "iHonest" Name in Text

When referring to our company, the full name is Marketing Services Inc.

When referring to our services, the iHonest name should be written as one word, either as iHonest or The first letter "i" should not be capitalized, rather the first "H" should be, as in iHonest or

The iHonest name should always be accompanied by the ™ symbol. See Attribution under the Use Requirements and Terms for further information.

3. iHonest Logos

Logos for Use by iHonest Members

As a iHonest member, you may use the following iHonest Seal of Trust"Verified Member" downloadable logos to provide or designate a link to your member profile on the iHonest website. The iHonest "Verified Member" logos must link to your member profile on the iHonest website. The versions of the logos without the "Click to Verify" text (except for the "iH" icons) may only be used offline, i.e. print materials. Members may only use the logos when their profile has been approved and their membership has not been cancelled or discontinued. Members can view instructions on how to download and use the logos on their website, e-mail signature and other marketing materials. Seal of Trust Seal of Trust Verified Member Banner Verified Member Banner Icon Icon

You may use words in connection with the iHonest "Verified Member" logos to indicate the link to your member profile, provided that: (i) the words displayed next to the logos are in a different font and colour (in comparison to the logos), and preferably in black; and (ii) the clear space rules set forth in the Use Requirements and Terms are followed.

Logos for Use by Partners

If you have a current agreement with iHonest, you may download and use the logos set forth below for use in accordance with the terms of your agreement with iHonest and these Guidelines. Logo Banner iHonest Icon iHonest Icon

Logos for Use by the Media

The logos set forth below may be downloaded for use in reporting on iHonest's business. These logos may not be altered, combined with other marks or used in a misleading manner. Your use of these logos is subject to your compliance with these Guidelines. Logo Banner iHonest Icon iHonest Icon

If you are a member of the media and have any specific requirements, please contact us at

4. Screenshots

You may use a standard iHonest screenshot in either print (book, magazine, journal, newspaper) or digital (web page, DVD, CD) formats for an instructive, educational or illustrative purpose. You may not superimpose graphics, photos, or ad copy on the screenshot or otherwise change the look of the screen-captured image.

You may also not use a screenshot of iHonest's member profile pages, nor may you use a screenshot which discloses an image or personal information about individual iHonest member unless: (i) the screenshot includes only your personally identifiable information; (ii) all images and/or personal information of individual iHonest members (including member identification numbers) is obfuscated and such member(s) cannot be identified; or (iii) you have obtained written permission from all identified members to have their personally identifiable information displayed on the screenshot and to use such screenshot in the manner you intend. The treatment of personal information of iHonest members is covered by iHonest's Privacy Policy.

5. Use Requirements and Terms  

All permitted uses of the iHonest Marks must conform to the following guidelines:

Logo Display.  The iHonest logo must stand alone. You must maintain a minimum amount of space between the iHonest logo and other graphic or textual elements. To preserve the integrity and clarity of the logo, a standard area of "clear space" should be maintained around the logo in all uses. The minimum clear space is defined as 1/16th (one-sixteenth) of the smallest dimension (width or height) of the logo.

Logo and Background Colour.  The iHonest logo should always be used in colour for online use. The dark colour in the logo is HEX #33333. The iHonest logo should also be used in colour for print applications unless the colour version is not practical, in which case the logo can be reproduced in solid black. The preferred background colour for the logo is solid white. When a solid white colour is not practical, it may be used on a solid, light background colour. The high resolution logo must be used for all print applications.

No Modification.  The iHonest Marks must be used as provided by iHonest with no modifications. Don't remove, distort or alter any element of the Marks, including changing any colours. Do not shorten, abbreviate, or create acronyms out of the Marks.

No Confusingly Similar Marks.  Don't use the Marks in a manner that might create potential confusion as to the owner of the iHonest Marks or imply that iHonest is the source of your products or services.

No Incorporation.  Don't incorporate the iHonest Marks into your own product name, service names, trademarks, logos, company names, domain names, website title, publication title, application icon, favicon, or the like. Don't incorporate or use the iHonest logo or Mark as part of a word.

No Generic Use.  Don't use the iHonest Marks in a way that suggests a common, descriptive, or generic meaning.

No Plural or Possessive Use.  Never use the iHonest Marks in the plural or possessive form.

Domain Names.  Don't register the iHonest Marks as domain names or as any part of a domain name.

Trade Dress.  Don't copy or imitate iHonest's website design, typefaces, distinctive colour, graphics designs or imagery.

Endorsement.  Don't display the iHonest Marks in any manner that might imply a relationship or affiliation with, sponsorship, or endorsement by iHonest, or that can be reasonably interpreted to suggest that any content has been authorized by or represents the views or opinions of iHonest or iHonest personnel.

Disparagement.  Do not use the iHonest Marks in a manner that would disparage LinkedIn Corporation or its products or services.

Violation of Law.  Don't display the iHonest Marks on any web site that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol to persons under twenty-one years of age, or otherwise violates any law or regulation.

Objectionable Use.  Don't display the iHonest Marks in a manner that is in iHonest's sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to iHonest.

Attribution.  The iHonest Marks must be accompanied by the appropriate ™ symbol.

Termination.  iHonest may ask you to stop using the Marks at any time. You agree to stop using the Marks within a reasonable period of LinkedIn's request, but in no situation, more than seven (7) days after iHonest's request.

Reservation of Rights.  iHonest is the owner of all rights in the Marks and reserves all rights save the limited license granted here. Your use of the Marks pursuant to this license shall not be construed as limiting any of iHonest's rights in the Marks.


6. Additional Information

iHonest requires that you conform to these Guidelines in your use of any Brand Features. We may modify these Guidelines at any time and your continued use of the Brand Features will constitute your consent to such modifications. iHonest has complete discretion in determining if your use violates any of the Guidelines.

If you would like to make use of the Brand Features in a manner not within the following Guidelines, you must seek our prior written permission by contacting us.

For assistance in understanding these Guidelines, please contact us. Marketing Services Inc. P.O. Box 93077, Willowbrook RPO. 135 - 19705 Fraser Hwy Langley, BC V3A 8H2
Last Updated: September 23, 2011